Handicraft meets high-end style

For the roofing company Perwein and the eyewear label Naked Optics, we created a striking video that combines the harsh reality of craftsmanship with sophisticated product staging. At the center is an exclusive eyewear collaboration developed specifically for Perwein’s employees: ideal for daily use outdoors and in the blazing sun, offering optimal protection and a strong look.

Instead of a traditional product video, we opted for an abstract, artistic approach. Raw black-and-white aesthetics are contrasted with glowing red angle grinder sparks, flames, and dynamic lighting effects. An energy-packed visual that shows the Perwein brand from its most modern side.